E-cigarettes were originally designed to help people quit smoking traditional cigarettes, but the popularity of vaping has grown among younger generations. While the original target market does use vaping as part of their plan to quit smoking, the number of people who use it for this purpose pales in comparison to other users. In fact, the Centers for Disease Control and Prevention has reported that the number of middle and high school students who use tobacco products has increased in recent years and the trend does not appear to be slowing down.
Researchers are still pinpointing the affects that vaping it has on a person’s health, but since it’s a relatively new technology, there’s no way to know the affects that it will have in the long run. Nevertheless, vaping is the reason why the National Institutes of Health reported the largest increase in the use of a substance than they’ve ever reported in the past.
Some people believe that the increase in vaping is partially because of marketing efforts that have effectively targeted young people. There’s also the appeal of a device the is high-tech in design and functionality. While it appeared that it was initially a trend that would taper off, that’s not what has occurred. Vaping is growing in popularity. In addition to the effective marketing campaigns used by e-cigarette brands, there’s also the issue of social media, which tends to further promote vaping as a lifestyle. In fact, there are some brands that sell e-cigarettes whose marketing campaigns have gone viral.
One company in the e-cigarettes industry had a goal of making the product look “sleek and attractive,” which was no small tasks, especially when you consider the fact that the deign of cigarettes has never really changed much for many decades. It seems as though part of the appeal of e-cigarettes is the fact that it’s small in size and looks a lot like a USB flash drive. There’s also the appeal of a ccell’s palm. Interestingly, the volume of nicotine that’s contained in a single pod is significantly greater than the amount contained in a pack of cigarettes.
There are currently hundreds of e-cigarettes on the market and it’s a billion dollar market. Marketing techniques used to promote vaping is similar to the marketing of cigarettes in decades past because the marketing campaigns are targeted at young people. This may not have been deliberate, but it’s a reality that cannot be ignored.
Some young people who want to quit vaping have been unsuccessful in their attempt to stop. It’s even been reported that students are found hiding their e-cigarettes while in schools. Although this is the case, it can’t be ignored that e-cigarettes have in fact helped adults stop smoking. Some people view vaping as a way to reduce the harm that cigarette smokers cause to themselves. The fact that vaping has had a positive impact makes it difficult for regulators to intervene.